Service 05
Search Engine Optimization
Technical SEO, UX improvement, and experimentation — fix both at once. We approach SEO the same way we approach paid search: with data, testing, and a relentless focus on what actually drives revenue.
Why SEO + PPC together
SEO and Paid Search Are Stronger Together
Most agencies treat SEO and PPC as separate disciplines managed by separate teams with separate strategies. We treat them as two sides of the same coin. The keyword data from your PPC campaigns tells us exactly which search terms convert — and that intelligence directly informs which organic rankings are worth pursuing.
When a keyword converts at a $45 CPA in paid search, it is worth investing in organic rankings for that same term — because organic traffic has no per-click cost. When a keyword has high search volume but low conversion rate in paid search, we know not to invest in organic content for it, regardless of what a keyword tool says about its traffic potential.
This paid-informs-organic feedback loop is the core of how we approach SEO for Los Angeles businesses. It means every SEO investment is validated by real conversion data before we commit resources to it.
What our SEO program covers
- Technical SEO audit and remediation
- Core Web Vitals optimization
- On-page optimization and content strategy
- Internal linking architecture
- Schema markup and structured data
- A/B and multivariate SEO testing
- UX improvement for organic landing pages
- Search Console analysis and reporting
- PPC-to-SEO keyword intelligence transfer
- Monthly ranking, traffic, and conversion reporting
The Long-Term Economics of Organic Search
Paid search delivers immediate traffic but requires continuous investment. Organic search requires upfront investment but delivers compounding returns. The most efficient paid media programs use both — paid search to capture demand now, SEO to reduce the cost of capturing that same demand over time.
Cost per click comparison: paid search vs. organic equivalent — LA market
| Vertical | Avg paid CPC | Organic equiv. CPC | SEO cost advantage |
|---|---|---|---|
| Personal injury law | $85–$220 | $4–$12 | 95% lower |
| Cosmetic surgery / med spa | $18–$55 | $2–$6 | 89% lower |
| Real estate (buyer/seller) | $12–$38 | $1–$4 | 90% lower |
| B2B SaaS / technology | $22–$65 | $3–$8 | 88% lower |
| Home services (HVAC, plumbing) | $14–$42 | $1–$5 | 88% lower |
| Financial services | $28–$90 | $3–$10 | 89% lower |
Organic equivalent CPC calculated as SEO program cost divided by organic clicks generated. LA market averages. Individual results vary by domain authority, competition, and content investment.
Our SEO Process
Five disciplines, executed in sequence, that compound into a durable organic growth engine for your Los Angeles business.
Related service
PPC Management
SEO and paid search work best when they share keyword intelligence. Our PPC Management program generates the conversion data that tells us exactly which organic rankings are worth pursuing — and which high-volume keywords to avoid.
Ready to grow organically?
Get a Free Technical SEO Audit
We will crawl your site, analyze your Core Web Vitals, and identify the technical and content gaps that are costing you organic rankings — no obligation, no sales pressure.