Case Studies

Real Campaigns. Real Results.

We let the numbers do the talking. Here's what happens when precision paid media meets brands ready to grow.

Google AdsLead GenerationHealthcare

Healthcare / Life Sciences

Generate Life Sciences

Platform: Google Ads, Meta Ads, Programmatic (DV360 & Liveramp), YouTube, and Marketo CRM

The Challenge

Generate Life Sciences needed to reach fertility patients and egg donors across competitive metro markets while keeping cost-per-lead well under target, allowing the marketing team to outperform ROAS projections by 350%.

Our Approach

We restructured their Google Search campaigns around high-intent fertility keywords, built separate donor and patient acquisition funnels, and implemented conversion tracking tied directly to form completions and phone calls.

Mark and his team completely transformed our paid search performance. We're reaching the right patients at the right moment.
— Marketing Director, Generate Life Sciences

The Results

42%

Decrease in CPL

3.1x

Increase in Qualified Leads

5.8x

ROAS

Share this case study

LinkedIn AdsGoogle AdsB2B Data & Intelligence

B2B / SaaS

NetWise (Dun & Bradstreet)

Platform: LinkedIn & Google

The Challenge

A SaaS company targeting mid-market CFOs was generating demo requests at $900+ CPL with poor sales qualification rates.

Our Approach

We shifted budget to LinkedIn Conversation Ads targeting finance decision-makers by job title and company size, paired with Google branded and competitor keyword campaigns to capture bottom-funnel intent.

Our sales team finally has a consistent flow of qualified demos. The quality of leads is night and day from what we had before.
— VP of Growth, NetWise (Dun & Bradstreet)

The Results

-61%

CPL Reduction

+44%

Demo-to-Opportunity Rate

$2.4M

Pipeline Generated (Q1)

Share this case study

Google AdsMicrosoft AdsIT Support & Software Development

IT Support & Software Development

Basis Worldwide

Platform: Google & Microsoft Ads

The Challenge

A multi-location IT support and software development company in the LA metro was losing ground to national aggregators on branded and category keywords, driving up CPCs.

Our Approach

We built a hyper-local campaign structure with geo-targeted ad groups for each service area, implemented call tracking, and used Microsoft Ads to capture high-intent searchers at a fraction of Google's CPC.

Our phones are ringing off the hook. We've had to hire two more technicians just to keep up with the demand.
— Owner, Basis Worldwide

The Results

+187%

Inbound Calls Increase

-29%

Average CPC Reduction

Booked Jobs (Monthly)

Share this case study

Ready to Be Our Next Case Study?

Let's build a campaign that earns a spot on this page.

Get a Free Audit